About

Having lived across three countries and seven cities, I've developed a curious, culturally aware perspective that shapes how I think and create. Fashion, visual art and digital media constantly influence the way I see culture and communication.

I'm interested in what makes a story stand out, why certain ideas resonate more and how a brand translates its identity. I bring this perspective to PR through creative thinking and a strong instinct for ideas that feel relevant and distinctive.

Drawn to PR for its ability to translate a brand's identity into its story, I'm equally interested in the creative spaces around it: fashion, visual art and digital media.

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